Staging Should be Part of Selling Your Home
By Natasha Clark
Assistant Managing Editor
In today's real estate market a "For Sale" sign is not enough to sell your home. You must be the buyer, not the seller. By defogging your seller glasses and looking through the lens of a potential buyer, you'll be one step closer to recognizing the true value of your home and what it takes to get you out of it and a satisfied buyer inside.
When a buyer tours a home, they try to visualize themselves living in the space. Home staging is the perfect way to highlight the home's features, rather than the family residing in it. HG413.com, Reminder Publications new online, local one-stop site for home and garden resources, tips and professionals, looked further into the booming phenomenon of home staging and the unmistakable benefits it provides.
The staging aspect is so important in today s housing market, Sandi Lanigan of Sandi Lanigan Interiors said. People don't have time anymore to go and look at homes. It s so important that the home looks fabulous from the get-go. You don t get a second chance to make a first impression. The way you live in your home and the way you sell your home are two different things.
Lanigan, an accredited staging professional serving Western Massachusetts and Connecticut, has been staging homes with both independent sellers and top-ranking realtors. She believes there are key ingredients to getting your home sold such as location, condition, price, terms and the market, but that ultimately when the buyer first glimpses inside in your doors, the number one component is staging. Something as small and personal such as your favorite lava lamp, can make or break a potential sale.
"You're not selling the decorations. Your selling the floors and the walls," Lanigan explained.
With today s technology, a buyer can decide on whether they need to take a second look at your home without even setting a foot inside. The Internet has also become a major go-to for home buyers. Thousands of Web sites offer buyers images of properties for sale. The set-up of a room, unfavorable decorating in the eyes of the buyer, even bad lighting or blurred digital photographs is enough to keep a cruising buyer clicking past your home and on to the next.
Real estate broker Michael Robie has been in the business for close to 20 years. He thinks staging is so advantageous to his clients that he actually includes it as a part of his services. He also agrees that the Internet is just as important.
"A picture is worth a thousand words. If there s no picture of the inside a home [online], there's probably a reason for it," Robie said. "The bottom line is staging a home is clearly advantageous but pricing is critical. In today s market staging a home is helpful, but the pricing is critical."
Lanigan added, "If it s priced right and staged right, it'll sell."
If you have any further questions about staging your home for a quick sale contact Sandi Lanigan at 413-519-2358.
CLICK HERE to Visit Sandi Lanigan's website
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